Project overview
Mikriagora.gr is the official website of Mikri Agora, a family-run grocery store based in Thessaloniki, rooted in the local community and focused on quality, freshness, and trust.
Captive Grey was commissioned to design and develop a warm, contemporary digital presence that reflects the store’s values while modernising how customers discover and connect with the business online.
The brief called for a website that would clearly present the store’s diverse product categories — including fresh fruits and vegetables, organic and traditional products, frozen goods, herbs and spices, deli items, and fresh eggs — while communicating the human, neighbourhood character that defines Mikri Agora.
how we worked
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Establish a warm, trustworthy digital presence for a family-run local grocery
Clearly communicate product quality, variety, and store values
Strengthen the connection between the brand and the local community
Modernise the store’s online image while preserving its neighbourhood character
Provide clear, accessible information for both new and returning customers
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Clean, modern visual design with a warm, approachable tone
Clear product category structure for easy browsing
Mobile-first, fully responsive layout
Simple, intuitive navigation and user flow
Brand storytelling focused on local identity and family values
Prominent contact and location information
OUTCOME
The final website delivers a clear, welcoming, and modern digital presence that accurately reflects the identity of Μικρή Αγορά as a trusted neighbourhood grocery. By combining approachable design with structured content and intuitive navigation, the platform makes it easy for visitors to understand the store’s offering and values at a glance. The result is a website that strengthens brand credibility, improves visibility within the local community, and serves as a reliable point of reference for customers both online and in-store.